The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency. ~Bill Gates
Whether you like it, love it or loathe it, social media is here to stay. People now have no problem contributing to online business threads, secretly submitting the color of their bras in support of breast cancer awareness, or even changing their relationship statuses – at the altar. Right after saying “I do.”
This generation raised on computers is not only learning how to play Farmville and Mafia Wars. They are learning how to “play nice” online. Put it this way, they’re learning how to communicate collaboratively in realtime. To capture and capitalize on this trend, SalesForce recently introduced a new product called Chatter, a cloud computing web-based application designed to integrate Facebook and Twitter-type updates and news feeds, along with content management and other workplace business apps. The much-anticipated tool can be used on a computer or certain smartphones.
I am excited about what is going on! I think the next generation will create new tools that teach us how to play nice efficiently and take this current trend to a global level, offering an opportunity for workers around the world to quickly, securely contribute to workflow, monitor projects or even build businesses in realtime.
Thoughts? What aspects of social networking would you be interested in seeing in your work environment?
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