Handling Holiday Returns

A consumer is a shopper who is sore about something. ~Harold Coffin

It’s inevitable – either someone gave you something that you don’t care for, or you got someone something they didn’t care for. If your company is in the business of selling anything, products or services, returns will come into play. Here’s a few short tips:

• By now, you should have some sort of return policy in place. Review it, revise it and post it prominently at your point of sale.

• If there are any exceptions to the policy, make sure your managers are aware of what they are and how to deploy them. Make sure it includes return expiration dates.

• Work out in advance what to do when a return is worn, damaged, expired or otherwise unusable.

• Online businesses should post their return issue at the point of sale, alert all call center operators etc.

What about YOU? How will you address holiday returns?

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