Crisis Management: Activating a Plan of Action

It’s not if, it’s when.

Crisis can strike any company at any time. The key to survival is first understanding how a crisis can impact your employees, customers, suppliers, property, reputation and bottom line. Next, developing a plan of action can help your organization mitigate damage and develop trust with your customers and target audience.

In last month’s Two Minute Tip we revealed 3 steps to help your organization develop a comprehensive readiness program. This month we are focusing on how to set-up a command center and how to activate your Crisis Management Plan (CPM).

Below are some features of a Crisis Management Plan:

  • Create an outline of how you will identify and evaluate the disaster
  • Identify your Crisis Management Team and their individual responsibilities
  • Develop an outline that helps Executive Managers and their alternates react to the crisis in a consistent manner
  • Have contact lists of internal and external stakeholders
  • To control media interaction, create guidelines to communicating to the public

Crisis Management Stats

We all hope it doesn’t happen to us. But, what if it does? Do you have a Crisis Management Plan to assist your organization?

For more details on our customized crisis management programs contact us at or visit our website.