Henry Ford produced every Model – T in black because black paint, at the time, dried the fastest. That may have sounded logical at the time, but imagine how shortsighted that decision seems today. Later the same mistake would be repeated by telephone manufacturers, personal computer manufacturers, and so on, who all quickly lost market share to their competitors who could provide princess phones is baby blue and MACbooks in orange.
Think through the obvious. Look beyond a ‘one color only’ focus, and find the rainbow.