Looking for a new car?

Kiplinger says you might want to start your search with your bank.  Financial institutions want a bigger piece of consumer car transactions.  They are offering online searches, price comparisons, photos, user reviews etc.  For example, Bank of America partners with dealers to offer low-priced guarantees.  American Express lets purchasers  customize options and apply for a loan in one-stop shopping.  USAA offers car buying via the phone.

For banks, it’s an opportunity to snag customers early in the process, helping them to lock up the profitable business of financing, insurance and so on.

For customers, the services can spell big savings as well as convenience.