This month’s guest blogger is Andy Klausner, Consult P3 Co-Founder and Principal. Andy is also the Founder and Principal of AK Advisory Partners, LLC. Andy has worked in the financial services industry for more than 25 years. In that time, he has been affiliated with leading banks, brokerages and financial advisory firms across the United Sates. He founded AK Advisory Partners to help clients navigate today’s challenging market landscape and regulatory environment by bringing efficiency and innovation to their business structures, offerings and practices.
Many people are increasing the number of social media channels that they utilize. This means spending more time and energy, and increases the importance of monitoring your success with each. A natural question becomes the role of your website in your overall social media strategy.
The days of discussing whether or not your website is a dinosaur only in the context of how old it is and whether it serves more of a purpose than just being an electronic brochure, are long gone.
(By the way, if when you read the words “social media strategy” above and thought to yourself “what’s that?” your marketing problems probably run deeper than just the effectiveness of your website!)
If you haven’t updated your website in awhile it could very well be a dinosaur –– and you probably need to update it, make it more interactive and make it more relevant.
If your website is up-to-date you have passed the first test. However, it still might be a dinosaur if it doesn’t have a well-defined place in your overall marketing and social media strategy. In fact, given the interactive nature of social media, and the ability it gives you to form a community with clients, some are now even questioning whether you still need a website.
My answer is an emphatic YES. There are definite advantage and disadvantages to websites in comparison to other types of social media (e.g., LinkedIn, Facebook and Twitter). Each tool has different strengths and weaknesses, which means that those who can integrate the best of each into a cohesive marketing will be the most successful.
Importantly, while you will be able to reach portions of your clients with each of the social media tools mentioned above, you will be able to reach all of them with your website. Might there be some duplication? Sure. But overlap is better than missing anyone. Websites are also your property and you own it – unlike other types of social media like those mentioned above where you don’t have ownership.
I am a big fan of social media. But I am also a fan of well-designed and integrated websites. At the end of the day, the first thing most people still do to find out more about you is “Google” you or go to the website listed on your business cared – use this as a springboard to link to your social media sites. (Got to my website – www.akadvisorypartners.com – to see an example.) It’s still a red flag in terms of credibility if your answer to a prospect is that you don’t have a website. A website ads instant credibility (of course as long as it is a good one!)
So it is actually now more important than ever to make sure that your website is not a dinosaur!