It’s not what you say, but the way that they hear it!
Who are you? You are 3 people.
1. Who you are
2. Who you think you are
3. Who others perceive you to be
Who do you say you are when people ask you what you do? What is your elevator speech?
Our normal response when asked what we do is usually a conversation stopper. We simply state the obvious instead of taking the opportunity of expressing some interesting facts about our existence.
Some time ago I asked my grandson what he did for the hospital he worked for and he replied that he worked in the IT department. “OK!” I went on to ask, “What does that mean exactly?” “Well”, he said, “last month I created a software program for ER that saved someone’s life.” “WOW!” Imagine the difference in expressing the fact that he develops software programs that saves lives compared to simply saying I work in an IT department.
May I challenge you to create your own “existence speech” as a reminder of the importance of what you do?
At some point we all create our own personal culture in the same way companies create theirs. You start with listing your core values (who you are), your aspirational values (who you want to be), and your standards (what you will and will not tolerate in your life/company). The next step is to write the words down as a constant reminder of your mission and vision.
Contact us at email@example.com for details on how we help build value driven organizations.