Book Review – 101 Ways to Captivate a Business Audience, Sue Gaulke

Your audience speaks. Listen to them.   Audiences want their presenters to be enthusiastic, interesting, use humor, stories, and to be knowledgeable.

Captivate them with …

STEAK:  information, content, message, organization

SIZZLE: stories, humor, anecdotes, audience participation

STYLE: gestures, voice, how a person moves, how the voice sounds, personality

Add sizzle every six minutes

Know and connect with your audience…

Step into their shoes

Get in sync with them

Reach into their souls

Learn how to tame the trouble makers. If you have a heckler making too many negative comments, ask the audience how they feel about it those comments.

Jazz up the three main points first and then add to your open and closing remarks.

Avoid having a monotone voice, reading, the “and-uh” syndrome, speaking too long, and not making eye contact.

Use smiles, pauses, dress a notch up, appear confident. GRABM: grab the audience’s attention. Connect with them by explaining what’s in it for them.

Drink room temperature water, use deep breathing, practice positive visualization, rehearse, practice, and anticipate questions.

Say to yourself, “I’m looking forward to this presentation and I plan to make it enjoyable for the audience.”

Note from Petey…  HAVE FUN WITH IT AND HAVE FUN WITH YOUR AUDIENCE!

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